Going Inside Baseball: Data-driven Audience Engagement

Major League Baseball is partnering with Google to transform how fans engage with the sport, both on and off the field, using data and AI. In this episode, we chat with Josh Frost, VP of Product Management for Baseball Data. We learn how the MLB is capitalizing on baseball’s rich history – and data – to deliver personalized, immersive experiences for today’s audiences and the fans of tomorrow. Our Telco, Media, and Gaming series goes deep with the industry’s leading innovators to learn how they are evolving the entertainment landscape. Additional episodes to follow.
Josh Frost – Vice President, Product Management for Baseball Data, Major League Baseball
Josh Frost is the Vice President of Product for Baseball Data at Major League Baseball, leading a team that builds digital consumer products. Frost’s team is responsible for the creation and ongoing management of such products as MLB Film Room Powered by Google Cloud, MLB Rally presented by BetMGM, Stats API and Gameday, among others.
Frost’s baseball career began in 2008 at MLB Advanced Media where he spent a decade in a variety of product management roles, including leading the development of Digital Ticketing in the MLB Ballpark app and Beat the Streak. After ten years at MLBAM, Frost was the Head of Product for Barstool Sports launching the One Bite and Barstool Bets apps before returning to MLB in 2019. A native of Chicago, IL, Frost graduated from the iSchool at Syracuse University.
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