Application People Interfaces

APIs are everywhere. They are a differentiator and competitive advantage for several companies and are essential for creating innovative business models, building connected experiences, and meeting the expectations of digital consumers. Unfortunately, many business leaders typically discount APIs as part of their middleware, and too often are not considered an asset for generating business value. Strong businesses link every decision back to improving their value propositions, and APIs deliver the most value when designed from the outside-in. In this episode, we’ll take a look at how APIs are not only helping organizations combine functionality into new digital experiences, but are also delivering huge value when served as an interface between a company and people.
Chris Hood – Head of Business Innovation & Strategy, Google Cloud
Google Cloud named a leader in the 2020 Forrester Wave for API Management Solutions
Resource Links:
In partnership with Oxford Economics, we surveyed 1,000 CIOs of large organizations to understand their digital business ecosystem strategies—and the benefits they derive from cultivating those relationships. Here’s what we learned.
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Learn how APIs powered digital transformation in 2020 and why they’ll be even more important in 2021.


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